Now that you have picked the specific sub-niche that you’re going to be targeting as well as finished doing advanced research on where your sub-niche or niche segment audiences are located on social media platforms, the next step is to find content.

I’ve got some good news and some bad news. The good news is that you stand to save a lot of money.

The bad news is that you need to put in a lot more time and pay attention to details. There are no two ways about it. You cannot drop the ball when it comes to the quality of the content that you are going to be sharing on your social media accounts.

Each and every piece of content you share must build your brand. This is non negotiable. You can’t just pick random pieces of content that somehow, some way, has something to do with your niche.

That’s not going to help you get the right eyeballs. That’s not going to help you establish the kind of credibility and authority you need to eventually convert highly specific and qualified traffic from social media into cold, hard cash.

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