It is simply because, those presenting with well crafted infographics are more convincing as compare to those NOT applying proper infographic presentation. The most important thing is, infographic presentation help to keep presentation limit and yet get the message clearly conveyed to the audience.
The main reason is that everyone’s brains are wired to learn things differently, but most people learn better if they have a combination of visual information (such as images), text, and interaction. That’s why most people use some sort of visual cues during a speech or presentation. After all, we are visual beings. WE DON’T REALLY READ, right? Most of the research available shows that people retain information better if they can get a visual picture of it in their mind. Infographics help develop that visual picture of data that makes it easier to understand and remember.
Infographics are simple to create. With all the tools out there to create infographics today (such as Canva.com), you don’t need to be a graphic designer or use expensive hard-to-understand software to do it. Even if you have no time to create infographics on your own, you can download a lot relevant infographic to make up your presentation. Some of this download are even free for commercial use while certain download may require nominal charge. If you are looking for all free solution, you can generate simple infographic with available spreadsheet or database software already available in you personal computer, and put it into you presentation.
Infographic for presentation
Create a good infographic presentation and it will speak for you;
They Don’t Need Explaining – When an infographic is created correctly, there is no added explanation needed. The infographic will stand on its own as complete information and can be shared as-is without explanation.
They’re More Engaging – Because they have nice images, connected to data and text, they’re a lot more engaging. Some infographics are even interactive. It depends on how much you want to put into them, but they can make someone laugh, cry, or think depending on how the data is arranged.
You Can Reach Your Audience Better – Everyone creates audience personas. But the truth is, we usually have more than one persona per audience, and an infographic gives us the opportunity to reach more your audience.
Infographic for content strategy
Infographics are an important part of any well-rounded content strategy. It doesn’t matter what type of information you want to share; an infographic is a great way to do it. Here are the reasons;
Easy to Share on Social Networks – Because of their visual and compact nature, like most image-based information they share better than text. Most people won’t share a Facebook update that doesn’t involve an image.
They Can Go Viral – While infographics may not go as viral as the bathing cats, they can go viral enough within your industry. They are fabulous conversation starters and can even be controversial.
They Spread Awareness about Your Brand – If you put your mark on your infographics, they’ll also spread awareness about your brand and boost your expertise status. Most infographics are data centered so if you show you know your stuff, it helps your audience get to know your brand.
Easy to Share in Multiple Ways – Infographics can be put on a website via an embed code, shared directly on social media, emailed or printed out. They work in multiple ways, so they’re easy to share across all platforms.
They Bring More Traffic to Your Website – When you put a watermark on your infographics and make sure your infographic has a landing page, you’ll get a lot more traffic to your website. More traffic means more sales.
Go for Infographic!
Infographics work because people like looking at them. They are easy to understand and contain information that your audience needs. And they are simple to share. If you work hard creating good infographics, you will succeed.