Pinterest is a fast growing image-based social networking site that not only offers a unique approach to the way that people communicate, but it offers incredible potential to maximize your business exposure and brand awareness.
Even those who held no interest in other types of social media sites have jumped on board Pinterest simply because it offers a very innovative method to share and communicate with others who hold the same interests.
With more than 10 million visitor’s monthly and over 2 million visitor’s hitting the site each day, Pinterest is an extremely valuable resource for spreading your business message, connecting with potential customers, and furthering your brand.
But how exactly does Pinterest work?
Pinterest is similar to the bulletin boards that you’ve seen located in shopping malls, local grocery stories, and perhaps convenience stories, but on a global scale.
Similar to the way that corkboards and bulletin boards work in local shops, where people can pin up announcements, news, items for sale and of interest, Pinterest’s foundation is based on providing users with the opportunity to “pin” the things that interest them.
Imagine being able to create a virtual “sticky note” for your business that is seen by thousands of visitors a day. Now consider the branding opportunity that is now at your fingertips, just by utilizing the popularity of a virtual “corkboard”.
It’s no surprise that hundreds of businesses, entrepreneur’s and marketer’s have begun to develop creative marketing campaigns based around the ever-growing Pinterest community.
Exploiting The Popularity of Pinterest
In order to create an effective marketing campaign within the Pinterest community, you need to understand the features and extended options when creating pins.
One of the most powerful components of a successful pin is in your ability to create, collect and display various images from your websites, resources, and even other website’s in your niche market.
Visitor’s to Pinterest are interested in exploring relevant content pertaining to their interests, and while many of Pinterest pages are designed around specific brands, physical products and collectibles, you can easily create popular Pinterest pages around your offers, just by helping members discover your very own “themed” image collections.
For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest page that includes a full collection of product images from your inventory.
But even if you sell digital products, you can still take advantage of image themed pins by creating a visual library of everything associated to your brand, including your logo, ebook covers, and other image-based marketing materials.
And don’t just stop there. With Pinterest you can also create visual-marketing campaigns around other image types including spreadsheets, graphs, charts, and even mindmaps!
Examples of Successful Pinterest Campaigns
Consider the image-based training tools that you use within your products. All of these can be used to create Pinterest based pages that provide a visual illustration of the services and products that you offer.
Drawing from a couple of examples of successful Pinterest marketing, let’s take a closer look at Etsy Pinterest page. Etsy has developed a presence within Pinterest just by showcasing handmade crafts, clothing, vintage collections and designs from their community.
But Etsy is only one of many online businesses who have taken advantage of Pinterests global community. Sony Music, Pepsi, clothing designers, interior decorators, and many other big-brand companies have established Pinterest accounts in order to futher connect with their target audience.
When it comes to online businesses, Mashable has had great success with their Pinterest page. Mashable is the perfect example of how online businesses can begin to generate high targeted traffic to their websites instantly, while maximizing exposure with very little work involved. The basis of Mashable’s Pinterest page is to simply take traditional blog posts and create a simple image-based overview or summary of each content piece.
For example, if you were writing a blog post about the “Top 10 Traffic Sources For This Year”, you could easily create an image that represents ‘traffic’, with 10 headlines outlining the different traffic sources. You could then link that image to the full article on your blog, directing viewers from Pinterest to your website!
When someone clicks on your image, they would be directed to a full article on your website or blog – or perhaps you may lead them to another social networking account such as Facebook or Twitter. You can direct people anywhere you choose from sales pages, squeeze pages, download pages (lead capture) – or to another one of your Pinterest pages.