Having a beautiful site with nothing on it is not enough though. If you want to start growing your visitors and building momentum for your new business then you’re going to need to add content.

Why ‘Content is King’

Content generally refers to ‘writing’ when used online and in the case of a blog this means blog posts. This type of content is what most of us are looking for when we search for things on Google: we want information, entertainment or opinion. Thus, by adding more content to your site, you give people an incentive to visit and you let yourself get to know them.

Content is important for more reasons that that though. For instance, it also happens to be your site’s content that will ensure you win or lose at SEO. Search engines work by trying to match search terms to the content on a website. The more writing you have, the more chance there is of you getting a ‘hit’ and the more people will start finding your site with relevant good queries.

Content is also critical for ‘content marketing’. Content marketing is basically a form of marketing that revolves around your blog posts. The idea here is that you’re going to update your site regularly with interesting articles and posts and this should then help you to find genuine fans of your work. These people might subscribe to your site, join your mailing list (more on that later) or just bookmark your page. They’ll then come back regularly to see what interesting new content you’ve added lately and each time they do, you’ll have a new opportunity to market to them.

What’s more, content marketing will allow you to demonstrate your knowledge and expertise on a subject. If your readers get to the point where they respect what you have to say and they start seeking you out for answers to questions, then you’ll be able to sell to them more easily when you recommend an informational product you’ve made, or perhaps an affiliate product you’re getting commission on.

Content is also crucial for your social media marketing (as you can share it to your channels to get more followers) and it can be used to sell things directly. In short, the success of your blog revolves almost entirely around the content that you’ll be uploading to it.

How Much Content Should You Be Adding?

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Easy Ways to Get Content

Looking to get content without having to put in all the leg work yourself? As it happens, there are a number of ways you can get good content for ‘free’ and without working.

One is to create ‘curated content’. Curated content is simply content that you have gathered from around the web. None of it is original but by collecting it all in one place, you can offer something new.

A very basic example of curated content would be a list of famous or inspirational quotes for instance. You can go further than that though and use full paragraphs, links or even entire short articles. As long as you are providing value to your target audience by collecting all the content into one place, it will be useful for your readers.

Note as well though, that curated content runs the risk of penalization from Google. Google doesn’t like people to use ‘duplicate content’ which is any content that has already been published elsewhere. Of course your curated content runs the risk of falling into that trap. This is fine: just make sure that you drive most of your traffic to this particular article from social media and try to avoid using this strategy too regularly. Another tip is to use smaller passages – this can also help you to avoid being guilty of simple copy paste.

Another way you can get great quality content for free is by publishing the work of guest bloggers. Guest bloggers are bloggers who publish content on your site in exchange for a free link back to their site. This gives them some promotion and you get some free content in the process – it’s a genuine win/win scenario!


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