If you want to produce high-quality content with videos, then you want to educate yourself as much as possible first. That is because the world of video production and editing is complex and vast. If you take the time to learn just a little first before you get started, you will feel less frustrated and overwhelmed in the long run. The quality of your content will improve while you gain a wider audience.
Know Your Why
Before you create a video, it’s important to think about why you are making the video and who exactly you are creating it for. Who do you want to watch your video, and why? This may sound obvious, but it is often overlooked.
Many video creators have a passion for something and want to share that passion with others, so they get right to it, producing video after video, not seeing much growth or viewership. This is because they are overlooking their reason for making these videos in the first place. You may have a passion for something, but why do you feel the need to make videos and share your passion with others?
Overlooking this message prevents you from marketing your videos successfully and often results in content that isn’t very clear on its message. With that in mind, there are a few things you can do to help figure out your why so you can develop better quality videos and attract more viewers.
Imagine Your Audience
Before you create any part of the video, think about who you want to watch it. Imagine all the details you can think about this person.
How old are they? Where are they from? What do they do for a living? What kind of hobbies do they have? Are they introvert or extrovert?
Another way of doing this is to develop buyer personas for each video you make. This is often used when marketing products. Businesses will design their “perfect customer” and then create a product tailored to their exact needs or ideals and interests.
Once that product is created, it is marketed to those similar people they created. If you imagine your audience before you create the video, you will be sure what you are developing next will be something they want to watch.
Narrow Down the Topic
You can have a variety of ideas, but it’s always best to make sure each video you create is niched down or narrowed down to one topic. This helps deliver a clear message, and you can market your videos more precisely.
It will also allow you to create the video more easily and faster as you have a clear plan that you want to achieve for your viewers. If you are having trouble narrowing it down, think about who is going to watch the video. What do you want from them? How do you want them to respond? Are you solving a problem for them? Are you selling something?
After you answer those questions, you can create the video.
This is basically like creating the hook of the video. In the first 10 seconds of the video, you want your audience to know precisely what they will get from the video. Then after you tell them, you show them. If they like what you have to say, they will stay around and keep watching. You promised something within those 10 to 20 seconds, so you better deliver.
Determine the End before You Start
Knowing your why also means knowing how you want your video to end. You hooked your audience; now how do you want it to end and how do you want them to feel? Having the beginning and then the ending figured out first before you fill in the body allows you to make sure all the information you are providing is valuable to both the hook and the ending. If you don’t, you may find yourself adding in information that is not useful or may confuse your viewers.
Overall, knowing your why is the foundation of every successful video. It is basically like creating a business plan for each video.