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When you’re publishing on Facebook and Twitter, you can use hashtags. This is definitely true with Instagram. Regardless of the platform you’re on, make sure you play around with how you categorize or tag your content.
In any niche, there are many different tags available. Experiment with these. See which tags get the most attention from the social media platform you’re sharing a piece of content on.
Of course, you’re not going to find the magical combination of hashtags overnight. That’s not going to happen. This is one of those things that you’re going to have to find out by doing it over a long period of time.
Still, when you run these experiments, a pattern should emerge. Sooner or later, you would discover that certain hashtags produce a lot more results than others. They draw a lot more eyeballs. They get a lot more attention. Most importantly, they get a lot more engagement. Stick with those.
Only after you have spent a lot of time drumming up free traffic from social media marketing should you even think of buying traffic. I know this sounds a bit extreme, but it’s the absolute truth. Why? Well, in the beginning, you don’t know when your target audience members will be reading your content. In the beginning, you don’t know what their demographic breakdown looks like.
How many males compared to females are in your audience pool? Do males or females like certain types of content that you share? What are their age ranges? Where are they located?
I hope you see the big picture here. You have to use free traffic to do initial audience intelligence. Once you’ve gotten all these important insights, you can then start paying for Facebook ads and other platforms’ ads.
If you start any earlier than this point, you probably would end up wasting your money. Study your statistics first. Pay close attention to audience patterns. Take out ads based on these patterns.