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Now that you have figured out your payload content, the next step is to understand what kind of giveaway you’re going to have to use to get people to sign up for your mailing list.
In an ideal world, people can see the value you bring to the table. They only need to take a look at the content you share as well as the crucial information they get from your premium content. They see this premium content and they see what you’re about, what you have to offer, and why it’s such a good idea to sign up to your mailing list.
Unfortunately, things don’t work out that way. Even if you have the very best blog posts and articles on your website, people still need a push to sign up to your mailing list. This is where incentives come in.
You’re going to offer free high quality premium content, but you’re going to repackage it in a way that people would appreciate. Maybe you put it in a book, maybe you would come up with some sort of cheat sheet or resource sheet, or perhaps you can strip it all down into a booklet or even convert it into software form.
Whatever the case may be, this premium free give away content is going to act as an incentive for people to join your mailing list. They get a copy of whatever it is you are giving away for free in exchange for their email.
I call this an ethical bribe. You’re bribing people to sign up to your list. Normally, they wouldn’t. Only a very few people would take the time and bother to sign up for your list, regardless of how awesome your blog posts and articles are. That’s just the reality.
When people join your list, thank them and make them feel welcome. You also have to clue them in regarding the content they should expect to receive.
Make them feel that they just did the right thing. Make them feel that they solved a major problem. Not only do they get access to the digital freebie you’re giving away, but they’re also going to be receiving valuable information regarding a particular topic that they have problems with.
This is how you sell the list. Simply hyping up and over-promoting the premium is not going to help you convert social media traffic into cash. That’s just not going to happen. You have to sell the list. You have to build trust in the list.