As I have mentioned previously, you can come up with your very own content based primarily on the social signals of the top notch third party materials you are curating. Put simply, when you are going through your research, you will keep coming across certain pieces of content which get a lot of engagement on social media.

These are all the objective indicators you need to understand that you are looking at high quality, high demand content. At that point, you can come up with your own version of that content.

You can use it as a template, so to speak. Another approach would be to just do curation first. You just take all the high quality third party content with great social signals and put them all on auto-publish on your social media accounts.

You run this curation campaign for several weeks. Soon enough, you will see a pattern. Eventually, you will see that some of these materials get a lot more engagement than others. At that point, you can then come up with your own version.

Personally, I pick my own content using both methods. If I’m in a hurry to get people to sign up to my mailing list, I do the first method. But if I’m unsure about the niche or I’m still trying to feel my way around in terms of understanding my audience, I would stick to the second method. There is really no one right answer. It really all depends on your situation.

The great thing about the second method is that you are picking out your original content strategy based on what actually works in terms of your social media accounts. You have to understand that even though high quality third party content may have a lot of objective social signals, those signals may have been generated in different contexts.

Maybe the original publisher was doing something that you may not be doing. Do you see how this works? Still, you can definitely do the first method if you’re in a hurry. But if you have some time to spare, you might want to try the second method. Do curation first, let it run, and then pay attention to your statistics. You should be able to see a pattern.

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