As well as posting content as blog posts, a WordPress site also lets you add pages. These will be static points of interest on your site that people will be able to view regularly whenever they’re interested in them.
An About Page is a page where you tell people about your blog. This is an excellent opportunity to explain your mission statement and to help new visitors make sense of everything they see on the home page. If you have lots of content, this can help you to tie a little bow around it all and to get people excited for your future output. You can also use this to weed out your ‘non audience’. In other words, to really hone in on your specific target demographic.
For gaining fans and for building new contacts and networking opportunities, a contact page is an absolute must. Leave this out and you might miss out on some serious opportunities!
A good way to let people get in contact without opening yourself up for abuse is to use Contact Form 7 . This is a plugin that adds a form to your contact page and helps protect you from spam.
This is another great way to monetize your site! Why not turn some of that expertise into a service you can charge top dollar for?
This is where you will promote your own products or your affiliate products. Some bloggers will call this page something like their ‘essential gear’ or their ‘survival kit’ and for real fans it’s a great place for people to gain some of your magic for themselves.
This is similar to the above but will work more purely for affiliate links. What products can you unreservedly recommend?
The only downside with the blog format for websites is that it can be hard to find older, legacy posts and content. A good way around this is to have a handy ‘Start Here’ page that can act as a ‘jumping on point’ for your new visitors and show off the highlights of your site.
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