Advertising and promotion is an important part of hosting a webinar. If you don’t let people know that you are having one there is very little chance that they are just going to stumble upon it. The sooner you start your promotion the better, but in order to advertise effectively, you need to know what avenues are available and how to use them.

In this article, we will be discussing promotional techniques that will allow you to attract attendees to your webinar. Find out which technique works best for you and then use it to advertise. One of the best ways to advertise your webinar is to get current attendees to come for future sessions, but we will discuss that in a later chapter. This one is all about promoting your webinar for the very first time.

Conventional Web Advertising

The first area that we will be discussing is conventional web advertising. This includes banner ads, social media ads and many other forms of advertising on the web. There are two things to keep in mind when it comes to running ads for webinars. First, how much will the ad cost and how effective will it be and second, how much money will you make from the webinar and is it worth it?

Most of the time the answer is no, but on some websites where almost everyone who sees your ad is interested in the content you are planning to present, advertising can be a good thing.

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Webinar Listing Sites

There are also some webinar listing sites out there that allow you to list your webinar and the topic that it will be on (as well as other pertinent details) for free. Some of them may charge a nominal fee, but you can find the free ones if you look. These can be great resources because the people that browse the listings are actually looking for webinars to attend. The downside is that most of them probably won’t be looking in your niche.

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