Today, you can make a career out of video content creation without having to produce big box films. One of the ways content creators make a living from their videos is through ads. The most popular are Google AdSense, affiliate marketing, and brand sponsorships.
Google AdSense is a combination of different brand ads that are in the form of text, video, or interactive media ads. Typically, these ads will run at the beginning and end of the video. There can also be pop-up text ads while the video plays. Usually, the content creator does not know which brand ads will appear, and they get paid depending on their CPM (cost per thousand) views.
A CPM all depends on the niche and how much the audience typically buys things through ads. Also, the viewer needs to watch the ad for at least thirty seconds before you can be paid for it. The other way to get paid, and this is usually the case, is CPC (cost per click). To be paid, a viewer must click on that ad and sometimes even buy a product first. To use Google AdSense, you will need to sign up for an account first.
Affiliate marketing is when the content creator shares a product that is usually paired with a particular link or coupon code. If a viewer purchases the product using the link or codes, the creator will get a certain percentage of the profits.
Brand sponsorships are when brands pay for a certain portion of the video, and in turn, the creator mentions or teaches their viewers about the products. A popular example would be makeup artists. Cosmetic brands such as MAC or Urban Decay will pay content creators to develop and share a tutorial to their viewers using their makeup.
Before you decide if you should use any type of ads in your video content, it is a good idea to learn about all the pros and cons associated with it. Ads are a powerful tool that allows you to reach more people globally. Reaching more people makes it easier to grow your audience, and when you grow your audience, you’ll be able to make more money.
Ads also provide a source of income to the content creator. They can be both a negative and a positive experience for the creator and the viewers. Make sure the ads that are picked reflect the overall message you want to deliver to your audience. One wrong choice can make your audience move onto other people. Don’t share the ad if you know most of your audience won’t appreciate it.
Depending on the type of ad you use and what you are promoting, it maybe helps you engage with your audience. However, the opposite is also true. The ads you choose might upset some viewers. Some ads may cause your viewers not to want to watch your content or get bored and click off before it starts. They may even find it annoying and simply don’t want to watch a channel that puts ads in between the content they are watching.
It could be more time-consuming or a waste of time, depending on the ad. Often you will do yourself more justice by using your time to create valuable content rather than by creating an advertisement for a product that your viewers don’t care for anyway.