If you’ve made it this far, then you’ve probably worked out that the internet is run on content. Content is what makes the wheels go round – it is what Google uses to index your pages, it is what readers come to your pages for and it is what sets a great site apart from a good site.
As such then, your site is going to live and die on the quality of its content, and if you don’t have compelling and entertaining things to read on your pages then you can’t expect to keep your visitors for very long or to draw in new readers.
Thus it follows too that you should spend a fair deal of your time developing content, or alternatively that you should be investing some of your profits into writing that you can buy to use on your site. The more content you host, the more there will be to read and the more readers you can get. So imagine then how useful it might be if you could get your content for free – by getting your visitors to write it for you themselves!
Well, it turns out that it can be done, and that there are actually number of techniques for doing just that.
How to Get Your Visitors to Write Your Content For You
One of the very best ways to get more content for your site without putting in huge amounts of work yourself is to get your visitors to write it for you! This surprisingly effective strategy can be accomplished with some of the following strategies;
You Don’t Know if You Don’t Ask…
One very easy strategy for getting visitors to write your content for you for instance is simply to ask them to. This might sound a little too good to be true, but actually most people aren’t trying to make money online and so aren’t aware of the value of writing. All they know is that they like your site, and that it would be exciting to be a part of it and to be a contributor. Publish their work and they get some exposure and something to show their friends while you get free content to bring more traffic – everyone wins!
If you want to add a little incentive though, then you can always offer a prize for the best content you get by running a competition. Competitions are great for marketing and people love the opportunity to test their skills. Add in the possibility of some form of free gift and you’ll find that people jump at the opportunity to get involved.
Another way to get people to provide you with free content is to provide them with a platform for discussion and chat. This could be a forum or it could be a comments section on your individual articles, but if you give visitors somewhere to discuss the subject then you’ll find it quickly amounts to a lot of content that provides more for the search engines to index and more value for readers who come to the site.
This is one that you are less likely to have heard of: publishing e-mails you receive. If your site gets big enough, and if you write informatively on a topic, then you are going to get questions from time to time from fans and people who want to discuss the subject. You can help them out by answering, and then ask for permission to publish the whole conversation and that way gain more content to print.
Your Guide to Fast and Effective Content Curation
Another option for speeding up content creation and still providing value is to use content curation. The essential idea behind content curation is simple: you are making blog posts and pages that are entirely comprised of other content you have found around the web. You can then recombine this content in order to create something new, along with adding your own commentary and context to make the post more interesting and to add your own value.
But how do you go about doing this? And how can you make it a quick process without risking making your posts less interesting or useful for your readers?
The first thing to do is to understand the objective of good content curation. Your aim here is to create a blog post that provides several times the value of a conventional blog post because it combines the best parts of many posts into a single resource.
This makes it very important that you carefully consider the type of content you are sharing. This should be content that is meaty and interesting and you need to ensure that you have something interesting and useful to say about it. It is not enough to simply post a selection of copy-pasted snippets from other sites at random.
Remember: duplicate content won’t rank highly in Google. This is not our objective here though: our objective is to provide something useful for our visitors and to keep them coming back!
In theory, content curation can save you time by allowing you to create content by reusing content that others have already made. Theoretically, this then means that you can save time because you don’t need to write all the content yourself.
But the problem is that you need to head out and find all that content. It needs to be interesting and high quality content (meaning you’ll need to sift through the unsuitable stuff) and you then need to be able to add some kind of interesting commentary and tie it all together. When you consider all these jobs, it becomes apparent that this can actually end up taking a long time.
A solution then is to try hiring someone to collect the content for you so that you can put it together and then add the commentary. Consider using a VAS (virtual assistant service), many of which will charge less than $1 per hour!
Another tip is to make the most of the fact that you are borrowing content. Get in touch with the original owners of that content and they may be able to help you promote the page as a way of saying thanks and they might even link to you! This can also prevent potential copyright issues.
Follow these tips and remember to offer value in all your posts and content curation can be a great way to save time and get more done!