One of the things that you need to do if you want to be successful in hosting webinars is to get people to come back for future ones. If you cannot attract return customers, you have to start all over again with each new webinar that you do. But if you can get a certain percentage of them to come back, and grow that percentage with each webinar that you conduct, you will have a much easier time with promotion and attendance, and you can focus instead on things like product and presentation.

So, how do you get people to come back? It’s challenging, because unless you have simply wowed your audience, you won’t get more than one or two that going to come back. Even if you present absolutely stunning material, you still probably aren’t going to get more than 5-10% return rate, even though you may have more than that sign up to come back.

This chapter will present a list of things that you can do to make sure that your attendees want to return and have every opportunity to do so. If you follow these tips, you will be much more likely to get return customers.

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Convince them that attendance is very limited

The last suggestion is simply to let them know that attendance will be really limited for whatever reason, and that they need to sign up now if they want to have any chance of attending the next webinar. This won’t do much but it may get you a few more signups.

Of course, the only thing that you really have to do is get them to enter their email address, if you don’t have it already. You can send out marketing emails that will alert them as to the date and time of the next webinar and you will have plenty of opportunities to pitch to them if they are on your email list.

Getting people to sign up for future webinars and growing your return audience is a slow process. You first webinar, even if it is stellar, may only have one or two people who want to be notified of the next one. But as you become better at delivering the information and hone your marketing and promotion skills, you will have more people sign up that want to come back.

In addition, you will have your email list that is built from other sources, such as your website advertised through forum links or email signatures or whatever other promotion you are doing. If you keep working on it, eventually your email list will always net enough participants for a webinar to be successful.


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