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There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.
It’s a good idea, if you want to save a lot of time, effort and money at this point, to become aware of these mistakes.
This will decrease the likelihood that you will probably commit these same errors.
Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing campaign.
Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue.
If your page is very new or there’s really not that much engagement yet, you might want to hold off on a paid campaign. You simply don’t have enough target audience profiling information to base a successful paid campaign on.
Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.
Don’t do that. You’re not doing your brand any favors when you do that. All you’re really doing is you’re spamming. It’s only a matter of time until you get banned!
There’s an old saying, “You can lead a horse to water, but you can’t make it drink.” By the same token, you can get a lot of people on Facebook to click on your links, but don’t expect them to convert once they go to that affiliate sales page or your own direct sales page.
Why won’t people buy? After all, they did click on your ad, right? Answer: they haven’t been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake. Whatever the case, you still did not get a sale!
Posting direct links is not the way to go. You have to build confidence. You have to build trust first.
Please understand the nature of the 10 mistakes above. Imagine yourself being in situations where these mistakes are likely to take place. Learn how to spot them well in advance. Prepare for your Plan B, should you find yourself committing these mistakes.