From this point on we shall presume that you are using WordPress. If this is not the case, then most of the following advice will apply but some of the specifics and details may be different.

Now that you have your URL and you’ve installed WordPress, you’re ready to start creating. The first thing to do? Think about the design you want to use!

But that doesn’t mean your web design. This won’t come until later. Instead, you’re going to focus on your logo first. Why? Because your logo is a crucial part of your branding and chances are that you’re going to want to use a web design heavily inspired by your logo. Your web design will probably use colors from your logo, it will probably use certain visual cues and this will help to create a consistent design language for your entire site. It’s a great starting point and it will make coming up with your design that much easier.

So how do you come up with your logo? The first stage is to recognize what makes a good logo. Critical criteria here then are:

  • Versatility
  • Simplicity
  • Originality
  • Suitability

It needs to be versatile and simple because you’re going to be using this in various different places throughout your online presence. Your logo will go right at the top of your website but it’s also going to go front and center on your Facebook page, it will be right up top on your Twitter page. And if you build an app then it will be there too. We’ll see later how important it is to have a strong presence on social media: and having a great logo will really make a big difference to that and will help to create brand visibility and loyalty.

In terms of originality, you need to avoid obvious clichés that are present in too many logos. Ticks, globes and lightbulbs have been done to death and as such you should really avoid these unless you want your website to look like a massive cliché.

That said though, don’t go for something so creative that it doesn’t communicate your message at all. Your logo should entirely on its own tell visitors what your site is about and what type of site they’re on. This will tell you whether the logo should be fun, whether it should be professional and whether it should be colorful.

The Process

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If all this is sounding rather complicated then there is an easier way – which is to try finding an a company you can outsource the work to. A great way to do this is to visit a freelancing site where freelancers can post their CVs and you can post your job offers.


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