When you are designing your infographic, you’ll want to take a step-by-step approach to creating it if you want it to be effective.
Gather the Data – Your first step is to gather and arrange the data in a way that makes sense and tells your story. If the data isn’t right, you may have to conduct a survey to get more data and information that helps you get to your point for the infographic. But gathering and finding the data and collecting it into a cohesive database is imperative.
Check All Sources – When you find data, don’t assume it’s accurate. Always verify the data before you put it on your infographic. Also, some of the data you find online might be out of date. Check for the most recent source of data so that you have the most up-to-date information on your infographic.
Create Your Mock-Up – Once you have the data, create what is also called a wireframe. This is organizing the data before you add images so that you can see how the information flows. This will also provide ideas for images and for how you might want to display the data.
Know Your Why – You won’t be able to arrange the information into an effective infographic if you don’t know why you’re doing it. You’ll want to arrange the information with a purpose. For example, if your why is to get your audience to agree with you on a topic (or to engage with you or buy from you), that should be clear from the way you’ve arranged the infographic.
Tell a Story – When you create the infographic, think about what story you want to tell your audience. If you can tell a story with the data, you’ll help with understanding as well as helping them act on the information.
Know Your Voice – Don’t try to be someone else for your infographic. You want people to see the infographic and know it’s you right away. Know your voice and the tone you want to take in the infographic before you start designing it.
Be More Visual – When creating an infographic, it is supposed to be visual first. The colors, the images, and the text should all combine to give your audience’s mind a clear picture of what you want them to think about when they look at your infographic.
Use Text Creatively – Infographics still have text, of course, but you can be very creative with the text so that it simply highlights and drives a point home that the visual information sets the tone for.
Use the Right Colors – Most infographics will be read on a computer screen or mobile device, which means that just like websites you want to avoid using colors that burn people’s eyes and make it hard to look at. Dull the colors some so that the infographic is easy to read and understand.
Get Feedback – Before letting your infographic out into the wild, ask your closest audience to look at it and give you feedback about it – including how it makes them feel when the look at it. Then, if necessary, make changes.
Infographics are great ways to give your audience information, encapsulated in a form that helps them understand the issues and information that you are offering them – more easily than if they just read it in a paragraph.