Adding content to your site alone is not enough. What is absolutely essential is that said content represents value. If it does not, then you might as well not bother.

So how do you ensure that the content on your site is top quality and that it is good enough to make sure visitors want to keep returning and that they will consider buying from you?

How to Write Good – The Anatomy of a Great Blog Post

Your aim is to provide value but what’s also important is that you do this in the shortest time possible. This way, your blog post is even higher value.

Why? Because for a free piece of writing, the only cost to the visitor is time. The amount of time they spend reading your post is time out their day and time they could have spent doing something else.

So if they manage to get all the same value from your blogpost but it takes them half the time to get it, essentially they have gotten twice the value. This is just as though they had purchased a product for half price that provided all the same value as the full-price option.

This is true of all writing and so this should clue you in to the first hallmark of a good writer: brevity. Or rather not brevity so much as efficiency. A good writer will communicate what they need to say as quickly as possible with no need for fancy wording or round-about sentences. If you want to make a sentence better, often the best way to do this is to read through it and to remove the superfluous words.

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