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It doesn’t matter what you’re writing, be it white paper, case study or eBook, you can make it better with an outline. Many people balk at creating outlines. However, if you don’t create an outline, it’s going to be difficult to ensure that you cover the information you planned, in the way that you need to, and with enough intensity to affect your audience members and make them want to take action.
After you have done the outline, you have the information you need to research and learn about in order to get the information inside your document. It can help to describe, for example, the point of each chapter and what it’ll include so that you know what you’re going to be writing about for each area.
The great thing about an outline is that it enables you to start working on the document at any point within the outlines as you learn the information, talk to the experts, or otherwise have clarity on what to write. It makes it simple to determine the parts of the project that needs to be outsourced, where you’ll need graphics, and so much more.
Outlines make writing easier because they help put your mind in the right frame as you develop the content for your ideal customer.
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Now that we’ve looked at the differences and similarities of white papers, case studies, and eBooks, plus the benefits of them such as the ability to distribute easily and reuse the information to increase return on investment, it’s time to get started creating your own long-form content.
One idea is to start with an eBook or a case study, and then you can put the information you learn from the eBook and case study for a future white paper. Start with the information you already have and then build on it as time moves along. Eventually, you can combine everything into a comprehensive white paper that can be used, repurposed and reimagined in a hundred ways throughout your business to promote growth.
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