Content Creation, SEO and Leveraging Analytics

According to Internet Live Stats, at time of this post is being published, Google has been processing over 5.5 billion searches, just for today! The figures keep on growing. Add to these numbers the number of interactions with social media and mobile applications and ranking higher on the Internet can be downright overwhelming.

The good news is that search engines remain the dominant resource for people to find and cultivate information on the web.

This makes focusing your efforts on organic searches the best way for companies to realize enormous dividends for their websites and blogs.

Whether you’re new to SEO or looking for the most effective strategies to dominate Google, having a basic understanding of search engine optimization techniques along with knowledge of the latest algorithm changes will put you ahead of a majority of those trying to optimize their websites.

The first thing that you need to learn about driving traffic to your website is that all your efforts start from your own backyard. The first rule to building an excellent foundation for website traffic is remarkable content. Being a small business owner, you need to appreciate the immense array of new media tools that you have at your disposal.

Again, it is important not to get overzealous and stuff your tagline with errant tags as this will lead to your rank being lowered.

The best way to handle SEO is to identify the best possible search engine key phrases and dedicate a few unique ones to each article or piece of content you create. You can also use plugins like SEO Search Terms Tagging, which will help you to identify the exact search terms that visitors used to find their way to your site.

If you find that other search terms would be better for bringing customers to your site, then you may want to consider changing the list of keywords that you’ve created.

When it comes deciding on your keywords, avoid using more archaic or abstruse words in the hope of being unique. Your goal is to find the right keywords and phrases that are the most realistic depictions of search engine language that a majority of your visitors would use to find your site. However, where your ingenuity comes in, is finding ways to express the same set of keywords in different ways. Your challenge is to discover the configuration of words that will help to lead your visitors to your site successfully.

Unfortunately, the problem with SEO is that today’s higher tech-savviness means that using shorter keyword phrases tends to bring up too many results and too much competition.

However, two thirds of all searches are performed using long strings of keywords, so finding the right longer keyword strings can lead to more customers finding your site.