One of the best things that you can do to improve the quality of your webinars and attract more attendees is to invite people to speak with you, all on the same basic topic. Of course, if you are doing your first webinar and you don’t know a whole lot of people within your niche, this might be challenging.
A co-organizer, as it is called by most platforms, is someone who is running the webinar with you. This person may or may not have administrative access to your webinar. That will be up to you.
TIP: If you can avoid it, don’t add your co-organizers as actual “organizers” on the platform. That’s because the platforms charge per organizer and you may have to pay a lot more money in order to have multiple organizers. Instead, try to get them in as an attendee and then unmute them and put them on the presentation screen if possible. There are tips and tricks to doing this, depending upon your platform.
Where to Find Co-Organizers
Getting someone to speak at your webinar, whether you are sharing the stage with them or not, can be difficult – unless of course you are willing to pay someone; but if that is the case, then you want to keep in mind that the more respect they command in your niche, the more they are going to charge for speaking at your webinar.
Finding them is relatively easy. Just look for other people who are writing blogs on the subject, or who have written self-published eBooks on Amazon or that have Clickbank products in your niche. Many of these people are eager to take any opportunity to promote their business so you may be able to convince them to speak for free in return for allowing them to promote their own product or service.
This is the point where many people fail to follow through. They have trouble reaching out to other experts in their niche. You have to have the confidence to do it though if you want to find extra speakers for your webinar. Let’s first go over a few ways that you can contact someone that you find online and then we’ll draft an example letter of how you might contact such a person.
How to Contact Co-Organizers
- Look for a contact form or email address on their website
- Search for them on social media and send them a private message
- Find out if they have contact information listed on LinkedIn and get ahold of them that way
- Search for their business in the telephone directory
- If they have written a book there should be an address on the copyright page. Contact the publisher if necessary
What to Say to Co-Organizers
Dear Mr. Burns,
I happened to stumble across your blog and read several posts. I was very impressed by your information on choosing niche website keywords. I use many of those same techniques myself. I notice that you have written an eBook on the topic and published it recently. I am hosting a webinar on March 30th regarding the exact topic you discuss in your book. I wondered if you would be interested in being a guest speaker at my webinar, which would allow you to promote your book to the attendees. I am expecting between 50 and 100.
The next subject that we are going to discuss in this chapter is the webinar partner. This is someone that you team up with to present webinars. One of both of you may be guest speakers, or you may take turns. Generally, when you partner up with someone, you share the profits that you make with the webinar.
This can be a really great strategy for making money with webinars, but it can also backfire. For example, you may have a falling out with your partner and that puts your assets, not to mention your business, at risk.
- The only time that you should partner up with someone is if the following requirements have been met:
- You both have something of equal value to offer to the webinar
- You are able to agree on a revenue stream that pays both of you equally
- You have negotiated an agreement as to what happens if and when the partnership dissolves
- You are both professionals and will not sabotage or undermine the other person’s business in revenge
The last thing that we will be discussing is webinar staff. The bigger your webinar gets, the more people you will need to run a successful one. To start with, you will probably need a moderator, unless you have fewer than 25 people attending. A moderator can help field questions and pass on the ones that you need to answer.
However, there are other staff members that you might want in the future. Some webinars take on a very professional look, with multiple cameras, a director, professional lighting, set designers and more. You probably don’t need to do all that, but there are a couple of vital staff members that you may want to utilize.
Besides the moderator, you may need a promotional manager. This is someone who is in charge of getting as many people as possible to sign up for your webinar. A promotional manager might have a specific budget and can run ads, post on forums and do other things that bring people to your webinar page.
You might also want a social media manager eventually. This person answers your social media messages, posts about upcoming webinars and various other topics on your behalf. Sometimes, the promotional manager and the social media manager may cross paths, but you may need both all the same.