I don’t want to sound biased here, but if you really want your marketing videos to deliver a punch and increase your chances of converting your viewers, you definitely need to check this out. I recommend personality-focused videos because they go a long way in really delivering the strategic advantages you get with video. Video […]

Another type of marketing video involves software that takes your audio, pictures and video clips, and turns them into a slideshow and exports them into popular formats like MP4. They do this in a very automated way. Basically, you just load the audio track first and then the pictures and then you move things around. […]

If you’ve ever spent some time on YouTube looking for tutorials, you’ve probably come across quite a number of white-board videos. This usually involves some sort of hand manually drawing pictures. These are usually black and white. These are very popular because although it is computer generated, the fact that there’s a hand drawing gives […]

One of the most common ways people produce marketing videos involves turning text articles into videos. This is a software-driven solution. Basically, they would take an article that they wrote, maybe it’s a blog post, perhaps it’s a resource article; it doesn’t really matter. They would feed it into the software, and the software would […]

It’s very important to make sure that you have clearly reverse-engineered your competitors. If it turns out that they are cranking out a specific type of video, you need to follow suit. Like I said, you don’t have to copy and paste exactly what they’re doing. If you did that, people really don’t have much […]

In the previous discussion, I’ve walked you through the process of reverse engineering your competitors and then making your videos better. The next step involves following the essentials of video marketing to make your videos more effective. How come? Well, if you follow these tips, your videos will probably be more visible on YouTube. When […]

To succeed with video marketing, you have to start with the basics. You can’t just automatically assume— I know how to make videos and I know what my audience members want to see, so let me just get to the good stuff and tell me where to distribute my videos. If that’s how you define […]