One of the most common ways people produce marketing videos involves turning text articles into videos. This is a software-driven solution. Basically, they would take an article that they wrote, maybe it’s a blog post, perhaps it’s a resource article; it doesn’t really matter. They would feed it into the software, and the software would […]

It’s very important to make sure that you have clearly reverse-engineered your competitors. If it turns out that they are cranking out a specific type of video, you need to follow suit. Like I said, you don’t have to copy and paste exactly what they’re doing. If you did that, people really don’t have much […]

In the previous discussion, I’ve walked you through the process of reverse engineering your competitors and then making your videos better. The next step involves following the essentials of video marketing to make your videos more effective. How come? Well, if you follow these tips, your videos will probably be more visible on YouTube. When […]

A lot of people think that if they started late in something, the best has already been taken. They think that if they were the last player in the market, the market is basically spoken for. Nonsense. In fact, it’s a golden opportunity. Do you understand how hard it is to break into a new […]

To succeed with video marketing, you have to start with the basics. You can’t just automatically assume— I know how to make videos and I know what my audience members want to see, so let me just get to the good stuff and tell me where to distribute my videos. If that’s how you define […]