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Social Media Marketing

Optimizing Your Facebook Ad Campaigns

Follow the steps below so you don’t overthink things and make bad decisions when optimizing your FB ads. Reverse engineer your competitors and come up with a standard model If you have a personal account, find your competitors and like their pages. Before you know it, you will start seeing ads either from your competitors […]

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Social Media Marketing

Facebook Paid Traffic Campaigns

For this section, I’m defining paid traffic campaigns in two forms. I can pay to boost the post, or I can pay for direct traffic to my target website. Please note that I have presented this information in that order: boost posts first and then pay for direct traffic. There’s a reason for this. If […]

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Social Media Marketing

Facebook Paid Page Boost Campaign

An other way you can get a lot of traffic from Facebook is by using a paid page boost. Basically, you are paying for the promotion of your page. This is different from a page post boost. You’re not promoting the content of your page. You’re promoting the page itself. This is a great way […]

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Social Media Marketing

Influencer Page Outreach on Facebook

Influencer page outreach really boils down to creating allies. In your niche, you are sure to have competitors. However, some of these competitors are open to cooperating with you. Many will not give you the time of day, but there are few who would see the strategic advantage of partnering up instead of competing. There […]

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Social Media Marketing

Ways to Use Facebook Groups for Marketing

One of the most powerful ways to market on Facebook is through its group feature. Considering what’s been going on with Facebook’s algorithm for its Facebook pages, it’s a good idea to have your own Facebook group as a backup. Although Facebook has been cutting back on the organic traffic it sends Facebook pages, it’s […]

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Social Media Marketing

10 Steps Marketing on Facebook Page

One of the most obvious ways to market on Facebook is to set up a fan page for your business, your brand, or your cause. Facebook actively promotes this feature of its website. What it doesn’t tell you is the fact that Facebook has been actively modifying its algorithm to the point that you’re going […]

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