video
Video Marketing

Different Types of Video Marketing

It’s very important to make sure that you have clearly reverse-engineered your competitors. If it turns out that they are cranking out a specific type of video, you need to follow suit. Like I said, you don’t have to copy and paste exactly what they’re doing. If you did that, people really don’t have much […]

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youtube video
Video Marketing

The 7 Essentials of Video Marketing Success

In the previous discussion, I’ve walked you through the process of reverse engineering your competitors and then making your videos better. The next step involves following the essentials of video marketing to make your videos more effective. How come? Well, if you follow these tips, your videos will probably be more visible on YouTube. When […]

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video marketing
Video Marketing

Tips for an Effective Video Marketing Strategy

To succeed with video marketing, you have to start with the basics. You can’t just automatically assume— I know how to make videos and I know what my audience members want to see, so let me just get to the good stuff and tell me where to distribute my videos. If that’s how you define […]

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e-Commerce

Marketing Your Store

e-Commerce Simplified (5) “If you build it, they will come.” You’ve probably heard that quote before, right? It comes from the 1989 movie Field of Dreams, starring Kevin Costner. A lot of people seem to live by that mantra, with books, blogs, websites, YouTube channels, online stores… just about anything you can think of in […]

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e-Commerce Marketing

How to Source Products?

e-Commerce Simplified (4) There are three main ways you can source products for your e-commerce store: You can use a drop shipper You can buy through a wholesale company or the manufacturer You can create the products yourself Each method has its own pros and cons, and no single method is the best method for […]

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e-Commerce Marketing

The Inside Scoop

e-Commerce Simplified (3) Once you have found a niche you believe has a lot of potential for both profitability and passion, you should try to drill down even further to create the tightest niche possible. For example, let’s say you’ve decided you want to concentrate on the outdoor hobby niche. This might include things like […]

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