Apps are the perfect freebie because the perception of value is high right now. People see an app as something difficult to design, and so their value rating is going to be much higher than if you did not offer them a free app.
Anytime you can create an app and get your audience to use it, you’re winning. Using an app as a gateway to your email list is a win-win solution for you and your customer. Creating an app today is not as hard as you might think either. You can even find private label rights apps that you can use as your own.
Check out Crowdbotics.com to find out more information about creating a white-label app to use as a freebie even if you’re not a coder. You can also find people on Fiverr.com who will design your entire app idea for you. Or you can use an app builder such as go.Caspio.com.
To make the right type of app:
- Know your customer
- Know your USP
- Solve a problem
It is that simple. If you know who your customers are, what you can do for them, and the problems that they have which you can solve based on your expertise, you can come up with an app that helps.
Creating an app that works on your customers’ mobile devices is a no-brainer today. It adds value to your existing offers as well as helps keep your brand at the top of your customers’ minds. Apps can also be for software that you know they use. For example, if you know your audience uses self-hosted WordPress, you can design a plugin to do something you know they need like bulk uploading. Apps can help you get to know your customer better, help them solve a problem, and give them some insight and knowledge about your expertise in a way that only an app can do. After all, who but a professional and an expert will go through the trouble of creating an app that they give away free to their audience? The good news is that it’s not as hard as it seems to create an app to use as a list builder
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