While Google AdSense is an extremely user-friendly tool, it can take some time to figure out. You will need to become familiar with all of it’s features, how they work and how they can best be used to benefit your particular business, goals and needs.
The Basic Steps
Let’s review some of the most basic steps to understanding how it works.
- You choose what and where AdSense ads will appear.
You will carefully select and specify what kinds of ads you would like to show up on your site as well as where on your site they will be placed.
- Advertisers bid on ad placement in real-time.
Advertising space online is valuable real estate. That is why many advertisers are willing to pay for quality placement and with Google AdSense, the highest bidder always wins the spot.
- You get paid based on advertising placement.
Google bills those who win and pay for advertising space. You then receive your payment based on the ads placed on your site.
Again, it is important to reiterate that there is no fee for creating a Google AdSense account and allowing AdSense ads to be placed on your website. The advertisers decide how much they are willing to pay for their ads (to be explored in Google AdWords) and you, as the one providing the advertising space, benefit from the ad placement.
AdSense Products
AdSense is more than just advertising. With Google AdSense, you can choose to include one or all of the following products to increase your profit-earning potential through targeted advertising:
- AdSense ads (which are customizable and of course, targeted)
- AdSense searches (These search boxes are meant to help users and can earn you money!)
- Display AdSense ads in feeds.
The more you take advantage of Google AdSense products, the more you will benefit from them!
Benefits of AdSense
There are many obvious benefits of AdSense and if it sounds too good to be true, we promise you, it’s not!
Here are a few of the benefits of AdSense according to Google:
The largest pool of advertisers.
AdSense gives you access to Google’s large advertiser pool without having to maintain individual relationships.
With AdSense, you don’t have to seek out advertisers who reluctantly and rarely purchase space. You have complete access to those who are not only willing, but seeking to advertise themselves.
The most advertisers means:
- More competition for your inventory
- More relevant ads
- Ads for all your online content
Not only can you choose relevant ad topics for your website, you can customize relevancy by each page/section of your website as well, ensuring the best possible chance for the highest number of clickthroughs.
The most robust targeting of any ad network.
AdSense’s innovative targeting options allow advertisers to more precisely reach their desired audiences on your site — meaning more revenue for you and a better experience for your users.
AdSense is mutually beneficial for both you and the advertisers, but you are also benefiting your users by helping them find additional
products and services they need.
Contextual targeting
AdSense displays ads related to the content of your page.
This makes it more likely that your site visitors will click on these ads, making them lucrative for you and the advertiser.
Placement targeting
An advertiser can target your site based on demographics, vertical, geographic location, or URL.
Targeting is critical for both your business and the advertisers who will compliment you.
Interest–based advertising
An advertiser can show ads based on your users’ interests and previous interactions with that advertiser.
Again, targeting is key. And believe me, the internet is much smarter than we are!
Wide variety of ad formats
AdSense isn’t just for websites. Earn additional revenue by displaying ads on these places:
- Site search results
- Mobile web pages
- Feeds
- Parked domains
You can place Google AdSense ads just about anywhere you are willing. And remember, the more ads you allow, the more likely you are to make money. Just remember to keep it relevant and as always… targeting is key!
Flexible ad controls
Protect the value of your brand and ensure a positive user experience by choosing how ads are displayed on your site.
While you want to include multiple Google AdSense Ads to make it themost beneficial, you will have to be careful not to over saturate your site. You don’t want to appear too ad driven, or “salesy”, as this can be a turn off for potential customers.
Control how Google represents your inventory.
- Choose how advertisers can target your site
- Block advertisers by URL or category
- Block third-party ads or certified ad networks
You have the power to filter the ads placed on your site. Be sure to manage this wisely, keeping out any questionable ads or unrelated ads that may slip through the cracks. While this isn’t likely, it can happen so just be sure to pay close attention.
Manage how your ads are displayed.
- Choose which ad formats you accept.
- Customize your ads to match your site’s look and feel.
Customizing is key, as you don’t want ads to appear out of place. However, be careful not to make the ads blend in too much, as they should still stand out in order to grab the attention of site visitors.
Powerful reporting tools.
Detailed reports help you identify opportunities to make more money.
AdSense offers more than just advertisements. It is a powerful tool and also provides additional functionality that gives you important information regarding how to best benefit from it.
Performance reports
- Earnings by specific day or date range
- Earnings by page, domain, or ad unit
- Clicks, CTR, and eCPM
Google AdSense allows you to follow your earnings so you can clearly see just where and how your AdSense ads are being successful.
Google Analytics reports
- Earnings by user visits
- Earnings by user location, browser type, and referring source
- Traffic by AdSense impressions, clicks, and revenue
In addition to Google AdSense, Google Analytics is a remarkable
complementary service that will let you know the trends of your website traffic as well as ad impressions and click thrus. This is a great and useful tool as well.
Additional monetization solutions.
Google’s suite of publisher monetization solutions support your ad sales business as it grows.
Google offers many additional, complementary services to enhance your Google AdSense account and overall experience.
- Monetize new media and platforms
- Optimize yield from multiple ad networks
- Manage your directly sold inventory
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